There are many analytical tools available. If you are new to SEO and analytics, create an account with Google Analytics so you can start tracking website data. Google Analytics provides data that helps you understand your audience. It can answer questions such as “where are visitors coming from?”, “what are they searching for?”, and “how active is my audience”. Understanding your data will help you write better content for your audience. If you want to target a specific audience, your analytical data will let you know if you are accomplishing your goals or if you need to make adjustments.
Search Engines have evolved. After website owners started to abuse meta keywords around the early 2000s, Google stopped paying attention to meta keywords. Though adding keywords to your meta tags has zero effect in your search rankings, the philosophy is still there and strong. You should focus a web page with keywords or “focus keywords” – a word or group of words that help you stay “focused” on the goal or expression you want to convey on a web page. After you select keywords you want to emphasize use them in your header tags, url, and use that particular keyword throughout the page.
HTML headings is extremely important for improving your SEO. Using them properly can be the difference from showing up on the first page of Google and not being able to find your site at all. There are a total of six HTML heading tags. <h1> is defined as the most important heading tag and it is important to only have one <h1> tag per page. The <h1> tag tells browsers what your page entails. If you have a page dedicated to a company summary, a good sample of an <h1> tag would be “About [Company Name]” or “The history of [Company Name]”. Those type of headlines are significantly better than putting “About” or “[Company Name] has been in existence for [number of year] and is ready to provide the best products to you”. In the first sample, “About” is too vague. Browsers don’t know how to decipher if you are talking about your company, about your products, about an event, etc… In the second example, even though there is a very descriptive sentence as an <h1> tag, that isn’t what the entire page is about. <h1> tags are intended to give a brief headline that describes the content of the entire web page.
Very informative tutorial on header tags
Images should add to your site without comprimising the speed of the site. Search Engines such as Google really focus on user experiences, and if your site is taking a few seconds to load, then you are most likely scoring low on you search engine score