Jack in the Box
Client Needs: Branding, Strategy, Web Design, Web Development
Jack in the Box is an American fast-food restauration with over 2,200 locations nationwide. Their regional office wanted insight on their guest experience. We found a solution for them that made it really simple to collect data and be able to login to see the data. We also built the program so you can filter out the franchises to see specific data for either one franchise or multiple franchises.
Services Provided
This campaign required for us to find a solution that allowed for expandable use so it could be used as a national campaign. The digital marketing strategy involved had to accomplish a few objectives: 1) Make it really simple for users to input data 2) Allow for administrators to login and see their data in a visual manner. 3)Be in line with their branding guidelines.
We designed the microsite as a single-page website and built custom svg artwork to increase the experience for users entering data. We anticipated for 95% of the audience to visit the microsite from their mobile device. We made the mobile-first design fully responsive and fully compliant with their branding guidelines.
This campaign though simple in design, had two very complex components. We built a secure method for collecting data on the front-end and a robust application that was able to filter various locations and present data in a very visual way. We also built the system so it would be easy for administrators to manage their content and to assign roles to different franchise owners.
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